According to a study made by DMA (Direct Marketing Association) direct mail is 10 to 30 times more effective than email for generating new leads. Even if sending emails is much cheaper, the cost of getting a highly targeted, clean email lists or prospects that actually open your email is higher than sending direct mails to a lower audience, but with a better response rate. A few more reasons:
With direct mail you step directly into prospects’ lives. They touch and read your message right from their hands. Can you achieve this kind of connection with a cold email?
Cold emails are now the cluttered option, people are bombarded with tons of emails every day. That’s why direct mail is powerful again, you can easily differentiate from your competitors and you don’t have the spam box to filter everything.
With all the spammers around, viruses spreading by email and all the scams promoted through this channel, people are reluctant to even open their emails. We all know that a paper can’t do any harm, it won’t erase our hard-drives or steal our credit card info.
We find targeted prospects for your business, we craft personalized messages, we print and send the mails for you. We repeat the process and optimize it each month, so the more you stay with us, the better results you get at the same cost.
You don’t need to buy any mail lists or pay for others to do the prospecting for you. We have a system that finds relevant and targeted customers for your business.
One week after we send the mails, you’ll also get the prospect list with their info like name, phone numbers or emails, so you can follow up and increase the chance of closing the deal.
A mix of the best direct mail tactics with techniques used in internet marketing help us create a highly converting mail that will reach and intrigue the decision maker.
We use a combination of personalized messages, emotional triggers and eye-catching designs to differentiate our mail from the junk mails your prospects usually get and to make sure the message is seen.
We start with the 6x4 postcard, UV gloss coated on the front, since it’s the most efficient approach and provides the perfect balance between costs and quality. We’ll test other options in the future if we think it can provide better results for your business.
The mails are delivered using First-Class Mail which means it should arrive to your prospects, 2-4 days after we send them.
Even if we don’t require any up-front contract and we operate like any other monthly subscription service, we’ll still treat you as a full-service direct marketing campaign client, which includes A/B testing different messages and creatives to give you the best results, month after month, for the same price.
We are better than any direct mail agency. Not only that we offer lower prices and we don’t charge you extra for creatives, but with us, you don’t need to pay thousands $ in advance for something that you are not confident about. You pay us as long as you want, on a monthly basis. If you decide any time that you don’t like our service, you can cancel without any questions asked.
You’ll have a lead generation machine doing all the work for you!
The first step is understanding your business and your customers. Besides the initial application form, we also need some more information to craft the message, including a free or very appealing offer. We send the form over email after the payment is made.
We use different tools and methods to find the best prospects for your business in the area you requested. We’ll also verify and clean the list to keep at the minimum the bouncing rate of the mails we send.
We create a personalized message(mail merge) for each prospect, including personal or business name, competitors name, city name to differentiate and grab attention. We’ll also use some unique eye-catching designs, handwritten fonts and powerful call-to-actions that are proven to work.
The mails will be printed 3 days after you made the payment. and they will be send 2 days after that. The mails will be delivered first class so it will take about 2-4 days to arrive to your prospects. In total, the mails should arrive in about 10 days after your order.
We know that combining different channels to follow-up will give you great results. That’s why we’ll provide the prospect list 1 week after we send the mails so you can follow-up your prospects by phone or email. This is not required, but if you have the resources it may improve our results.
Based on your request we can include 4 contact information on a mail: phone number, email, website address with purl (personalized short url) or QR. We recommend to have a way to track the leads so you can share with us the conversion rate in order to use A/B testing to optimize your campaigns.
“ I have a business in town and decide to have more presence on Facebook, then I found Pontero services and decide to hire their Social Media Strategy services and since then, we’ve seen an increase in our sales in 200%! ”
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Miau Media Corp.
“ I love the fact that I can get all the online services I need in one place. Their services are great and very professional, thanks again Pontero! ”
DogRescue.com
“ I hire Pontero services this year and so far I can say that they been professional and kind, leading and explaining to my every step in the process. Thanks! ”
Gato Sapiens Inc.
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Note: We're sending mails only throughout the United States territory.
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